Toy Story Land partnership

As the Official Snack Cheese of Disney World, Mini Babybel was featured in Woody’s Lunch Box at Toy Story Land. The partnership was launched with Toy Story themed packaging and a truly unique sweepstakes to win a trip to Toy Story Land.



“World’s first Red Reveal website” unveiled prizes and easter eggs throughout the site using a Mini Babybel wrapper as the decoder.


Pokémon Go

The shiny red shape of Mini Babybel bears an uncanny resemblance to a Poké Ball. So when Pokemon Go became a global phenomenon we were ready. We teased the idea for a partnership with the “PokéBel” below, and within 48 hours presented a 360 activation plan.
Bel’s CMO declared it the “best idea any agency had presented”.

Dippin’ Frenzy

When Laughing Cow unveiled new Cheese Dippers we created a branded game to spark the frenzy. Starting with minimal assets I illustrated the game environments from scratch.