Truth or Dare

This new spin on the popular game put packs of 5 gum back in peoples hands and back in the conversation. Nearly a billion sticks challenged people to Truths and Dares so intriguing they had to take it, try it and share it.


Sales for 5 Gum jumped 17% and we brought home Reggie and Effie wins.


Generate your own Truth or Dares, challenge your friends or view a gallery of others’ daring deeds.