Post Cereal Scoop Blog

Post’s homegrown blog dedicated to tracking every grain of info about the Cereal industry.

TV: Honey Bunches of Oats

What do you do when you’ve gone through a dozen ideas and don’t have the right one yet? Put your kid in front of a camera, give him some cereal and say go. This proof-of-concept video sold in the idea for Post’s Honey Bunches of Oats TV spots airing fall of 2013.