When the Cactus Bowl was renamed the Cheez-It Bowl they needed a new logo. Many agencies submitted ideas, but ultimately my team emerged victorious. Designed by TCU alum Kenneth Gragson and inspired by the Arizona landscape and state flag.
In an era where fans roll their eyes over “cheesy” corporate sponsor names like the TaxSlayer Bowl and the Duck Commander Independence Bowl—the Cheez-It Bowl was universally loved.
Cheez-It Bowl highlights
There’s nothing cooler than seeing your logo 40 feet wide at midfield on ESPN. CBS called the game an instant classic and the #1 Bowl game of the year.
I’m a RGB + CMYK creative based in Chicago. I solve problems with the sketchbook, with paint, with pixels or with code. I have a knack for finding smart visual solutions. Also, I have an addiction to social media and coffee.
#UNITED24 donors can finally win one of 10 #StarWars posters signed by @MarkHamill!
Our Ambassador has autographed 10 posters featuring the X-wing Fighter; the very same Fighter used by Luke Skywalker to destroy the Death Star.
Proceeds will go towards RQ-35 Heidrun drones.