Logo and Branding

When the Cactus Bowl was renamed the Cheez-It Bowl they needed a new logo. Many agencies submitted ideas, but ultimately my team emerged victorious. Designed by TCU alum Kenneth Gragson and inspired by the Arizona landscape and state flag.

In an era where fans roll their eyes over “cheesy” corporate sponsor names like the TaxSlayer Bowl and the Duck Commander Independence Bowl—the Cheez-It Bowl was universally loved.



Cheez-It Bowl highlights

There’s nothing cooler than seeing your logo 40 feet wide at midfield on ESPN. CBS called the game an instant classic and the #1 Bowl game of the year.